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    Acquisition Strategy 6 min read• Jan 2026

    Business Acquisition 101: Why Now Is the Best Time to Buy, Not Build

    Thinking about starting a business from scratch? Chartered Accountant Martin Godfrey Legido breaks down why buying is safer and smarter.

    MGL
    Martin Godfrey Legido
    Chartered Accountant & Strategic M&A Adviser

    Thinking about starting a business from scratch? Before you dive in, hear this.

    In this guide, Martin Godfrey Legido — chartered accountant, international M&A advisor, and founder of Acquisition Assist — breaks down why buying a business in today's economy is not only faster, but often safer and smarter than building one from the ground up.

    Want Martin to review a specific target company's accounts with you?

    Book a complimentary 45-minute Acquisition Roadmap call to analyze normalized EBITDA, add-backs, and deal structure.